All our diamonds are conflict free, hand selected and are certified by GIA and other international labs. As you shop and compare, you will soon see that all of our diamonds available on our website are priced at substantial savings compared to any retail store in the Midwest. Our prices on a 1 carat diamond of the same color and clarity are as much as $2,000 to $3,000 lower than our competitors here in Columbus, Ohio.

We provide the most complete education on diamonds while we explain to you which of the 4Cs are the most important factors in a diamond. While you can read all educational materials on diamonds on line and be an expert in theory, you cannot judge the quality of the stone unless you have been trained to recognize the difference in diamond grading with your own eyes. Since your eyes are not trained, you need to learn how to recognize the best diamond to make a smart choice.

The diamond certification helps, but you may not realize that 100 one carat diamonds with practically identical certificates which means they all graded exactly the same in terms of color and clarity look very different. Our job is to show you a few diamonds with similar characteristics, certificates, and prices helping you to understand how to select the most beautiful diamond in person. We guarantee the best prices on the same quality certified diamonds anywhere in the Midwest.